1Be great in what you do
Good artists copy, great artists steal.
2Be confident in what you do
We’re better than you are! We have better stuff.
3There has to be some charm in everything we do
Maybe fun is just fragments of existence with better packaging.
4Have your own strategy that suites you
What is this? This is like doing business with a praying mantis. You get seduced, and then eaten alive afterwards?
5When you do innovation, do it perfectly
I don’t want you to think of this as just a film – some process of converting electrons and magnetic impulses into shapes and figures and sounds. No.
6Be creative in what you do
Listen to me. We’re here to make a dent in the universe. Otherwise, why even be here? We’re creating a completely new consciousness, like an artist or poet. That’s how you have to think of this. We’re rewriting the history of human thought with what we’re doing.
7Be smart and never undermine yourself
All right, then I’ll be zero. Woz, you can be number one. I’ll be zero. Okay?
8Always think positive thoughts
Maybe in a past life I was a poet – or an artist.